Londoneo.com

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Londoneo.com, one of the ecommerce industry’s leaders in biddingtechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

Achieved a Click Through Rate of 0.32% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 28%
Return on Investment of 391%
Social shares by network

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.32%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 28%, surpassing the client’s target. August 2017 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 391%.

0.32% CTR

28% less CPA

391% ROI

From Londoneo.com

“You guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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